About us

We took our time to develop an anti-chafing cream we felt proud to make and satisfied using ourselves. It took a long time. Finding partners that shared our values proved trying. After several years of product testing and thousands of miles in the saddle we finally landed on a carefully selected combination of gentle yet effective ingredients, and Gooch Guard Chamois Cream was born.

Our cream is manufactured in the USA with renewable energy, usuing the highest quality ingredients with organic origins whenvever possible. We make every effort to partner with ethical suppliers who support co-ops and fair-trade organizations. Giving back to our local community is immensely important to us and each year we donate to local cycling programs to support the sport we love.

Want to know more about Gooch Guard? Have an idea for a product or feature? Just want to chat cycling? Whatver the reason, we love hearing from our customers! Shoot us an email through the Contact page and we'll be happy to chat.